About Us
Welcome to Crunchy Fashion, where we blend traditional craftsmanship with contemporary design to create exquisite handmade beaded jwellery. Our pieces reflect the vibrant culture of India, crafted with care, precision, and a passion for artistry.

About The Brand Store
Crunchy Fashion, founded in February 2012, is a trendsetting online fashion brand, offering 7000+ quirky accessories that help you add fun and sass to all types of occasions. We began ten years back with an aim to bring fashion to people from all economic classes. Inspired by the alleys of India, our unique styles and eccentric designs add fun, delight, and colors that are cheerful and joyous to all and set you apart from the ‘regular’.

Community & Responsibility
At CrunchyFashion, we believe in crafting jewelry that not only enhances beauty but also nurtures communities. We are dedicated to creating local employment opportunities in Noida and actively supporting initiatives that foster education and women's empowerment. Our commitment extends beyond our creations, as we aim to spark meaningful change by giving back to the communities that inspire us. We are proud to be part of a movement that prioritizes social impact and strives for a brighter, more inclusive future for all.


Our Expertise
With years of dedicated experience in designing and crafting high-quality jewellery, Crunchy Fashion specializes in artisanal pieces that highlight cultural heritage and style. Our expertise lies in meticulously creating Haldi Mehndi sets, seashell bridal jewellery, and other bespoke collections using premium materials. We combine traditional techniques with innovative design to offer exclusive jewellery that is both beautiful and meaningful. Our attention to detail and commitment to quality ensure that each piece we create resonates with elegance and lasting charm.